Don't be deceived by the sleek look: Cleveland Golf's Launcher XL irons are designed for the game-improvement golfer who needs an abundance of forgiveness and technology. The hollow cavity construction features a new variable-thickness Mainframe face that was created using Artificial Intelligence. In recent years, AI has played a larger role in the club design process as manufacturers have continued to push the boundaries, particularly when it comes to face construction. With AI taking the lead on face design, Cleveland's engineering team focused on improving the common high-toe mishit for mid-to-high handicap golfers. Compared to the previous generation, Launcher XL offers a 15 percent increase in MOI (a measure of forgiveness) on high-toe strikes in an effort to tighten the distance loss delta.

Recall Sunday, April 10, 2016. Jordan Spieth had just teed off in the final group of a sure-to-be exciting day at Augusta National. The Irishman drew his ball to the center of the 16th green, where it curled left and toward the hole. It fell in the cup for an ace and created the first roar in what seemed like days. Lowry punched both fists high in the air, spanked Patrick Reed's open hand and gave his best Kirk Gibson impression, much to the delight of fans in the stands, Verne Lundquist in the CBS booth and, behind some glass doors hundreds of yards away, International Business Machines (better known as IBM).